Advertise with Passing Lane
Your ad on local vehicles, in the suburbs you choose.
Book a 15-minute chat- About 170,000vehicles cross the Auckland Harbour Bridge every daySource: Wikipedia, Auckland Harbour Bridge, 2022 average
- 9.91%growth in New Zealand outdoor advertising in 2025Source: OOHMAA, via Digital Signage Pulse, 2025
How it works
- Step 1: Pick your cars and package
- Step 2: We put magnets on your chosen cars
- Step 3: Track it every week
Who it’s for
Packages
Launch prices
Starter
3 cars
$450 a month, plus signs
1-month minimum
No GST charged.
- Most popular
Local
5 cars
$699 a month, plus signs
1-month minimum
No GST charged.
Takeover
10 cars
$1,300 a month, plus signs
1-month minimum
No GST charged.
Event week
5 cars
$249 for one week, plus signs
Magnets only
For openings, sales and open-home weekends.
No GST charged.
Per vehicle
| Sign | Price | Details |
|---|---|---|
| Half wraps | From $549 per car a month, plus production | 6-month minimum |
| Full wraps | From $899 per car a month, plus production | 6-month minimum |
| Vans and utes | $175 a month each, plus signs | Bigger 400×600mm magnets. |
| Van & ute half wraps | From $699 per vehicle a month, plus production | 6-month minimum |
| Van & ute full wraps | From $1,099 per vehicle a month, plus production | 6-month minimum |
No GST charged.
Signs are quoted by [SIGN PARTNER] and paid to them before printing.
Price calculator
Your sign or ours
Need signs?
Our partner sign shop, [SIGN PARTNER], designs, prints and fits them, and you pay them directly. We get a small referral fee.
Already have signs?
Our partner can fit them for a small fee.
Every campaign includes
- Your own QR code and promo code
- Weekly photos of every vehicle
- A weekly report, including kilometres driven
- Wraps professionally fitted and removed by our partner